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Expanding the distribution territory was followed by expanding the product line. Diet Ale 8 was introduced and Rogers’s oldest son, Fielding, was named vice president of the family business in 2003. The formula for Diet Ale 8 was perfected after years of extensive research and development. Diet Ale 8 was the first new product from the company since Ale-8-One was launched in 1926. State-of-the-art sweeteners, including sucralose (Splenda®), were chosen for their qualities to sweeten without leaving the aftertaste commonly associated with aspartame. Further, Diet Ale 8 contains no calories or aspartame.Visit Their Website!